New ads readied for Benson & Hedges

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Philip Morris USA is putting finishing touches on a new advertising direction for its Benson & Hedges cigarette brand, to break in May magazines. Philip Morris wouldn't discuss the creative or break date for its revamped campaign, from Leo Burnett USA, Chicago, but said that it is revising the effort to comply with the state attorneys general agreement that bars "anthropomorphic" figures in cigarette ads.

Copyright March 1999, Crain Communications Inc.

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