×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New ads readied for Benson & Hedges

Published on .

Philip Morris USA is putting finishing touches on a new advertising direction for its Benson & Hedges cigarette brand, to break in May magazines. Philip Morris wouldn't discuss the creative or break date for its revamped campaign, from Leo Burnett USA, Chicago, but said that it is revising the effort to comply with the state attorneys general agreement that bars "anthropomorphic" figures in cigarette ads.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: