Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New ads set for Popsicle treats

Published on .

Good Humor/Breyer's, Green Bay, Wis., will break in May a slate of 15-second national TV commercials to support an in-store "Popsicle Zone" and new Nickelodeon Green Slime bar, Popsicle Soda Pops and Popsicle Towering Tornado. The marketer is also launching three new varieties of Klondike bar with national FSIs and coupons; a light version of Breyer's Homemade; and co-branding for new Breyer's Mix-Ins with Hershey Chocolate USA (Milk Chocolate with Almonds, Reese's Peanut Butter Cups) and J.M. Smucker Co. (Caramel). A 30-second spot for Breyer's will support starting in May. Ogilvy & Mather, Chicago, handles.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: