Good Humor/Breyer's, Green Bay, Wis., will break in May a slate of 15-second national TV commercials to support an in-store "Popsicle Zone" and new Nickelodeon Green Slime bar, Popsicle Soda Pops and Popsicle Towering Tornado. The marketer is also launching three new varieties of Klondike bar with national FSIs and coupons; a light version of Breyer's Homemade; and co-branding for new Breyer's Mix-Ins with Hershey Chocolate USA (Milk Chocolate with Almonds, Reese's Peanut Butter Cups) and J.M. Smucker Co. (Caramel). A 30-second spot for Breyer's will support starting in May. Ogilvy & Mather, Chicago, handles.
Copyright April 1998, Crain Communications Inc.