Skil Power Tools breaks a new print advertising campaign introducing its MVP line of tools for do-it-yourselfers in the May 19 homeowner's issue of Newsweek, followed by Sports Illustrated, Field & Stream, Outdoor Life and other consumer magazines. The campaign by Cramer-Krasselt
, Chicago, also introduces a new logo, consisting of the Skil Power Tools mark on a Skilsaw blade, and a new tagline "The legend that keeps building." The campaign will include a four-page insert, a spread and two page ads.
Copyright May 1997, Crain Communications Inc.