Hoffmann-La Roche, Nutley, N.J., broke new creative in a direct-to-consumer effort for flu treatment Tamiflu Jan. 6. The new work from Y&R Advertising, New York, is titled "Trapped'' and builds on the existing campaign that began Nov. 15. Roche also breaks ads today for Rocephin, an injectable antibiotic for children's ear infections. Wunderman
Cato Johnson and Sudler & Hennessey handle.
Copyright January 2000, Crain Communications Inc.