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ADS TARGET DANDRUFF IN INDIA

Published on .

Bollywood superstar Shah Rukh Khan features in a Hindustan Lever commercial promoting the anti-dandruff shampoo Clinic All Clear.

"Over 40% of the Indian population suffers from dandruff. Through our communication, we want to spread awareness on the prevalence of dandruff and how to combat this problem. The new commercial features Shah Rukh Khan, who epitomizes the spirit of the brand -- which is youthful, confident and distinguished," says D. Shivakumar, business unit head of hair care at the Unilever subsidiary.

Interpublic Group of Cos.' Lowe Lintas & Partners Worldwide created the commercial starring Mr. Khan, who "dares to wear black."

Copyright February 2001, Crain Communications Inc.

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