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New ads, new theme for Tostitos break Dec. 28

Published on .

Frito-Lay on Dec. 28 breaks a new national campaign for Tostitos chips and salsa featuring New York Jets coach Bill Parcells crooning "Kumbaya" and '60s hit "Groovin' " in the locker room while waiting for a game to start. The campaign, from BBDO Worldwide, New York, breaks a new theme, "Dig in, kick back," that starts in January and will air on primetime programs along with the Rose Bowl, Orange Bowl, Sugar Bowl and Tostitos Fiesta Bowl college football game telecasts.

Copyright December 1998, Crain Communications Inc.

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