Ads tout children's TV

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Children's Television Workshop will advertise Sesame Street Parents and Sesame Street Magazine to adults in TV commercials to run during adult programs on network and cable channels. New York-based Lawrence Butner Advertising created and produced the 30- and 60-second spots. To date, the ads are scheduled to run on A&E, CNBC, Nickelodeon, Nick at Nite, The History Channel, the Sci-Fi Channel and the TV Food Network. The commercials feature Big Bird "morphing" from a TV screen and onto a page in Sesame Street Magazine.

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