NEW ADS URGE TOBACCO REGULATION BY FDA

Campaign Timed to Congressional Hearings

By Published on .

CHICAGO (AdAge.com) -- Anti-tobacco groups launched a national ad campaign today urging Congress to grant the Food and Drug Administration authority to regulate tobacco.

The ad, appearing in Washington papers including The Washington Post and Washington Times, runs through Thursday in anticipation of a Senate Health, Education, Labor and Pensions Committee hearing scheduled for July 30 to discuss a bill advocating FDA regulation of tobacco.

The bill was proposed by Sens. Ted Kennedy, D-Mass., Richard Durbin, D-Ill., and Michael DeWine, R-Ohio.

Support by Philip Morris
Tobacco industry leader

Related Stories:
PHILIP MORRIS READIES $350 MILLION CIGARETTE PUSH
Retail Program Promotes Marlboro and Three Other Brands
SENATE SEEKS TOUGH NEW CURBS ON TOBACCO ADVERTISING
Would Prohibit Imagery and Color in Some Ads
ADS CALL FOR LICENSING OF TOBACCO SALES
California Campaign Launched by American Lung Association
Philip Morris USA, a vigilant supporter of federal regulation, supports the bill, while rivals R.J. Reynolds Tobacco Co. and Brown & Williamson Tobacco Corp. oppose the legislation, claiming the marketing restrictions included in the bill hinder fair competition.

Specific marketing stipulations included in the bill are limiting point-of-sale advertising to black-and-white imagery and calling for larger warning labels on cigarette packs.

The print ad, created by GMMB, Washington, features a girl with a cigarette in her hand. The ad claims the public was deceived by the tobacco industry through statements it has made such as "nicotine is not addictive," "cigarettes don't cause cancer," and "we will not market to kids." The ad ends by saying, "We need FDA regulation of tobacco because Big Tobacco just won't quit."

Groups sponsoring the ad include the Campaign for Tobacco-Free Kids, American Heart Association and American Lung Association.

In this article:
Most Popular