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New ads for Weather Channel

Published on .

The Weather Channel, Atlanta, said the first element of its campaign from new agency TBWA Chiat/Day is a 52-week schedule of weekly ads on the weather page of USA Today, beginning Feb. 7. A $7 million TV and print effort breaks this spring. TBWA succeeds Bozell Worldwide on the account.

Copyright February 1997, Crain Communications Inc.

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