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Adsmart breaks network into targeted categories

Published on .

Online ad network Adsmart, Andover, Mass., a subsidiary of CMGI, this week unveils a new strategy to sell media across its 300-site network. Adsmart has developed categories of sites on which advertisers can buy media, including automotive, business/finance, Hispanic, sports, technology, travel and women. Adsmart also will offer additional targeted audience groups that will allow advertisers to make even more focused media buys. Groups include children, college, music enthusiasts and prospective auto buyers.

Copyright September 1999, Crain Communications Inc.

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