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Advance Publications and Real Media deal

Published on .

Advance Publications has cut a deal with Real Media, part of which includes an equity investment in the growing Internet advertising network and software company. Terms of the deal were undisclosed, but Advance is now the second minority investor in Real Media. Swiss media company PubliGroupe had already invested. Real Media will also represent Advance's local regional Internet sites for national ad sales.

Copyright April 1998, Crain Communications Inc.

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