Advanta seeks DR agency

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Advanta Financial Corp., Spring House, Pa., is reviewing agencies for an unspecified direct response project. The financial company has sent requests for proposals to 24 agencies, said executives close to the review. The agency will work with Advanta Advertis-ing, the in-house agency set up last year. Advanta executives couldn't be reached by deadline.

Copyright April 1999, Crain Communications Inc.

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