Advertisers struck back against striking members of the Screen Actors Guild and American Federation of Television & Radio Artists by filing charges with the National Labor Relations Board for unfair labor practices. The Joint Policy Committee of the Association of National Advertisers and the American Association of Advertising Agencies charges the unions violate the National Labor Relations Act because they will bar any actors from future union membership if they work for advertisers during the strike. Advertisers also filed charges SAG/AFTRA struck over unlawful demands that commercials contracts be expanded to include work done in Canada and Mexico, as well as for commercials produced for the Internet. The SAG/AFTRA strike began two days ago over payment changes the unions wanted for broadcast, cable and the Internet commercials.
Copyright May 2000, Crain Communications Inc.