Advertisers and actors have come to an agreement for the first time in the 20-week-old SAG/AFTRA commercial strike: They agreed to meet again Sept. 14 to continue discussions to end the standoff. That decision resulted from a daylong session Sept. 13 in New York with federal mediators that ended around 5 p.m. (ET). Representatives of the Association of National Advertisers' and American Association of Advertising Agencies' Joint Policy Committee on Broadcast Talent & Union Relations decided to continue deliberations immediately. A person close to the negotiations indicated there was a "new wrinkle'' in the discussions, but would not disclose what that might be. "It's probably a good sign," Lee Goldstein, managing partner at DiMassimo Brand Advertising, said about the decision for both sides to meet again. "But when a jury decides to deliberate twice in a court case, the trial usually ends up bad.'' Production industry executive Mitch Kanner, CEO of Consumer Convergent Communications, said: "Tomorrow either the Canadian government of the U.S. production community will be popping corks," an allusion to the ad shoots that have gone north to Canada during the strike.
Copyright September 2000, Crain Communications Inc.