San Francisco agency Goodby, Silverstein & Partners may need more shelves built for its new awards. The latest is Best of Show among Advertising Age's Best TV Commercials of 1994 (see coverage starting after Page 34). The winning spot was created for the California Milk Processor Board.
Just last weekend, Goodby won the 1995 Addys Best of Show/Print honor at the American Advertising Federation's national convention in Tampa, Fla. That Best of Show was for Goodby's Norwegian Cruise Line campaign.
The next booty could come this week as the "Got milk?" campaign is expected to win an Effie in the non-alcoholic beverage category. On June 14, the Radio Creative Fund's Mercury Awards will be presented, and Goodby is a finalist with ads for Spectrum Foods and Chevy's Mexican Restaurants.
The milk and cruise line efforts have been award magnets for Goodby.
The milk advertising has also won a Clio and two Obies. Goodby dominated the One Show with eight awards-two for milk advertising and four for Norwegian Cruise Line. The cruise line effort also bagged the Magazine Publishers of America's Kelly Award last month (AA, May 22). The agency's TV campaign for the cruise line took Best of Show/TV in the Addys last year.
At the 1995 Addys, Goodby was the big winner with nine awards, three for Norwegian Cruise Line, five for milk print ads and one for Haggar Apparel Co.
Cliff Freeman & Partners, New York, took Best of Show/TV for the Little Caesars "Magic Fingers/Singing Baby/Focus Group" effort. The agency won a total of four Addys for Little Caesars and Staples Office Supplies.