ADVERTISING AGE INTERNATIONAL'S GLOBAL MEDIA LINEUP DISTRIBUTION BY CIRCULATION AND HOUSEHOLD REACH.(CHART)

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Total distribution

North Central/South Middle East/ Australia/New

Media 1994 1993 Change America America Europe Africa Asia Zealand '95 ad rates and change from '94

DAILIES

Financial Times, London 297,463 288,967 +2.9% 29,748 1,299 255,246 3,000 7,689 301 B&w: $49,728, +5.7%; 4C: $62,790, +6.1%

International Herald Tribune,Neuilly, France 190,705 195,315 -2.4% 10,867 1,436 129,577 5,204 42,984 362 B&w: $52,793, +3.6%; 4C: $90,394, +31.8%

USA Today, Arlington, Va.1 2,108,830 2,064,808 +2.1% 2,038,830 - 48,317 - 19,349 - B&w: $66,125, +4.5%; 4C: $92,575, +8.4%

The Wall Street Journal, New York 2,937,059 1,994,863 +47.2% 1,854,901 977,000 59,201 - 45,957 - B&w: $160,195, +4.6%

WEEKLIES

Business Week, New York 1,006,762 1,013,602 -0.7% 886,326 19,710 62,981 - 37,745 - B&w: $59,600, +9.9%; 4C: $90,300, +9.9%

The Economist, London 568,683 534,122 +6.5% 258,698 10,927 224,225 16,108 45,925 12,800 B&w: $14,900, +5.0%; 4C: $46,300, +5.0%

The Guardian Weekly, Manchester, England 102,221 106,177 -3.7% 26,994 3,043 22,253 32,178 8,303 15,000 B&w: $3,594, +0%; 4C: $5,469, +0%

Newsweek, New York 4,108,000 4,075,000 +0.8% 3,100,000 73,000 290,000 50,000 225,000 110,000 B&w: $152,810, +5.5%; 4C: $245,760, +5.5%

Paris Match, Paris2 194,434 203,699 -4.5% 32,395 1,399 121,894 16,833 649 - B&w: $12,141, +0%; 4C: $17,745, +0%

Time, New York 5,616,000 5,491,000 +2.3% 4,443,000 96,000 530,000 91,000 306,000 150,000 B&w: $199,452, +5.5%; 4C: 293,595, +5.3%

MONTHLIES

Cosmpolitan, New York 5,755,795 5,812,085 -1.0% 2,528,280 636,343 1,781,489 110,272 398,000 301,411 B&w: $73,617, +8.0%; 4C: $99,078, +8.0%

Esquire, New York 1,207,478 1,174,558 +2.8% 739,828 - 112,650 - 355,000 - B&w: $36,708, +8.0%; 4C: $54,562, +8.0%

Good Housekeeping, New York 5,715,865 5,657,739 +1.0% 5,056,700 203,129 456,036 - - - B&w: $112,145, +8.0%; 4C: $153,265, +8.0%

Harper's Bazaar, New York 1,056,711 1,028,198 +2.8% 738,647 77,652 158,035 - 82,377 - B&w: $38,588, +8.0%; 4C: $52,153, +8.0%

National Geographic, Washington 9,367,954 9,555,722 -2.0% 7,942,463 101,654 911,605 - 158,933 229,958 B&w: $146,975, -0.2%; 4C: $194,000, -0.2%

Reader's Digest, Pleasantville, N.Y. 27,584,000 27,925,000 -1.2% 16,706,000 1,111,000 7,176,000 390,000 1,071,000 630,000 B&w: $367,074, +8.0%; 4C: $470,310, +8.2%

Redbook, New York 3,826,869 3,941,694 -2.9% 3,253,746 - 423,123 - - 150,000 B&w: $66,255, +8.0%; 4C: $87,610, +8.0%

Runner's World, Emmaus, Pa. 519,000 510,000 +1.8% 430,000 - 77,000 12,000 - - B&w: $30,900, +12.0%; 4C: $46,800, +11.4%

Scientific American, New York 633,653 626,157 +1.2% 518,167 9,370 76,191 4,023 9,952 15,950 B&w: $22,950, +2.9%; 4C: $34,400, +2.8%

The WorldPaper, Boston 1,698,100 1,300,000 +30.6% 3,000 204,500 510,000 30,000 950,600 - B&w: $39,000, +5.4%

OTHER PRINT

Fortune, New York3 870,000 870,000 0% 740,000 - 65,000 - 55,000 - B&w: $43,140, -0.9%; 4C: $65,360, -0.9%

TV

BBC Worldwide TV, London 23,800,000 - - 7,000,000+ - 2,000,000+ - 7,200,000+ - NA

CMT:Country Music Television, New York 34,900,000 33,800,000 +3.3% 26,800,000 - 8,000,000 - 3,236 400 30 seconds: $750, +50%

CNN, Atlanta4 143,000,000 141,000,000 +1.4% 62,000,000+ 1,600,000 50,000,000+ - 4,400,000 - NA

Cartoon Network, Atlanta4 34,400,000 24,000,000 +43.3% 12,000,000 1,500,000 20,400,000 - 500,000 - NA

The Discovery Channel, Bethesda, Md. 85,000,000 64,000,000 +32.8% 67,100,000 5,000,000 10,000,000 - 2,800,000 - NA

ESPN, New York 130,700,000 110,000,000 +18.8% 63,000,000 4,300,000 56,000,000 200,000 7,200,000 - NA

MTV: Music Television, New York 250,800,000 252,000,000 -0.5% 59,400,000 13,400,000 57,800,000 - 13,838,000 - NA

Middle East Broadcasting Centre,London 7,029,000 - - - - 414,000 6,615,000 - - 30 seconds, prime time: $2,420 (1994)

NBC, New York 181,100,000 - - 95,000,000 1,100,000 65,000,000 - 20,000,000 - NA

TNT, Atlanta4 84,500,000 76,400,000 +10.6% 61,000,000 2,600,000 20,400,000 - 500,000 - NA

1. 1994 circulation figures are USA Today estimates; 1993 figures are ABC Audit figures. Ad rates are weekday rates. Europe includes Middle East. 2. Most recent circulation figures are for 1993 and 1992. Asia includes Australia/New Zealand. 3. Europe includes Latin America and Africa.

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