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Contents copyright 1998 by Crain Communications Inc. All rights reserved

April 1, 1998

Dunkin' Donuts picks Hill Holliday: Dunkin' Donuts, Randolph, Mass., assigned creative for its $45 million account to Hill, Holliday, Connors, Cosmopulos, Boston. Deutsch, New York, was the other finalist. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, the incumbent, did not participate The media account has not yet been awarded.

TBWA wins Outback creative: Outback Steakhouse, Tampa, Fla., named TBWA Chiat/Day, New York, to handle creative for its $35 million account, formerly at McCann-Erickson Worldwide, New York, after a review. Media buying remains at KSL Media and SFM Media Corp., both New York. Outback last week launched its first national cable TV campaign, "Legends of the Outback," with three new :30s produced by free-lancer David Hale.

Victoria's Secret media to KSL: Victoria's Secret Stores, Reynoldsburg, Ohio, awarded its $50 million media buying account to KLS Media, New York, following a review. Creative remains in-house. Tarlow Advertising, New York, was the incumbent.

Senate panel presses tobacco votes: The Senate Commerce Committee, voting on amendments to its tobacco bill, defeated a proposal by Sen. Olympia Snowe (R., Maine) that would have written tobacco ad curbs into law. The committe bill places the restrictions in a protocol that tobacco marketers would have to agree to in order to receive the $6.5 billion-per- year ceiling on liability damages the bill provides. The ad restrictions, tougher than those agreed to by the industry in last year's settlement proposal, bar use of animals as well as people or cartoon characters, and extend the ban to symbols on packaging (outlawing Camel's traditional camel).

Coke to air made-for-Russia ads: Coca-Cola Co., Atlanta, in an unusual move, said it plans a one-day-only broadcast in the U.S. of a five-part series of 60-second TV spots for brand Coca-Cola that were created for the Russian market. The spots, created by Publicis, London, and shot in the Moscow subway and other locations around Moscow and in Siberia, recount the Russian legend of the Firebird and tout Coke with the tag "Drink the legend." The five spots will run April 7 one time each on CNN's "Larry King Live" and on MTV's "MTV Live."

MCI and Diet Pepsi in card promo: MCI Communications Corp., Washington, said it and Pepsi-Cola Co.'s Diet Pepsi are teaming up for a co-branded prepaid calling card promotion. Diet Pepsi will offer free five- or 10-minute phone cards in all 12- and 24-packs through the month of April. More than 87 million free long-distance minutes will be given out. The co-branded cards feature a Diet Pepsi can and MCI Prepaid logo. The Pepsi effort comes as Coca-Cola gears up for its own big summer card promotion with MasterCard.

McGrath, Lazarus get Four A's posts: Jordan, McGrath, Case & Taylor Chairman Patrick McGrath was elected 1998-99 chairman of the American Association of Advertising Agencies, succeeding Ralph Rydholm, CEO at Euro RSCG Tatham. Elected vice chairman was Ogilvy & Mather Worldwide Chairman-CEO Shelly Lazarus. Sally Minard, partner in Lotas Minard Patton McIver, was elected secretary-treasurer. Newly elected as directors-at-large were: Ken Kaess, president-U.S. operations, DDB Needham Worldwide; Brendan Ryan, chairman-CEO, Foote, Cone & Belding; and Christopher Jones, chairman-CEO, J. Walter Thompson Co. The elections took place at the Four A's annual meeting in Scottsdale, Ariz.

Four A's foundation cites strong start: The AAAA Foundation, New York, reported it received more than $200,000 in contributions since its formation last summer to provide scholarships to multicultural students in the advertising creative arts. The foundation allows the American Association of Advertising Agencies to collect charitable contributions for scholarships and other purposes. Foundation Chairman Ed Wax called the total "a remarkably encouraging start."

Account Action

U.S. Navy Recruiting Command, Washington, awarded incumbents BBDO Worldwide and Rapp Collins Worldwide (direct marketing), both New York, new contracts for recruitment advertising. Spending was estimated at $20 million to $25 million a year. The one-year contracts are renewable annually for up to five years.

Died: Raymond Otis (Ray) Mithun, 89, founder of Campbell Mithun Esty, Minneapolis, March 31, at his home in Phoenix after a brief illness. Mr. Mithun and the late Ralph Campbell opened Campbell-Mithun April 1, 1933; Mr. Campbell died in 1949, and Mr. Mithun retired from the agency in 1983. He was inducted into the American Advertising Federation's Advertising Hall of Fame in 1989.

Clarification: In "Scudder account to Gotham," Ad Age Daily Fax, March 31, the U.S. portion of the Scudder account was assigned to Gotham, New York. The Canadian account remains at Saatchi & Saatchi, Toronto.

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