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Bob Garfield Set to Retire His Weekly Ad Review

Will Write New 'Listenomics' Column for Ad Age

By Published on .

NEW YORK (AdAge.com) -- Next month, after 25 years as the ad industry's preeminent critic, Bob Garfield will retire his weekly ad reviews in Advertising Age to take on two new enterprises.

Bob Garfield
Bob Garfield
For Ad Age, he will be extending his thought leadership on the digital revolution with a column titled "Listenomics." He will also be launching a limited consulting practice in association with several strategic partners to be announced later in the spring. Ad Age will continue to cover advertising, design and digital ideas, working closely with the Creativity editors.

Mr. Garfield's opinions on advertising, doled out in the weekly Ad Review, have challenged the industry, rankled creatives and rewarded great work. Ad Age will recount their effect -- and Bob Garfield will write his final Ad Review -- in Ad Age's April 5 issue.

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