For Ad Age, he will be extending his thought leadership on the digital revolution with a column titled "Listenomics." He will also be launching a limited consulting practice in association with several strategic partners to be announced later in the spring. Ad Age will continue to cover advertising, design and digital ideas, working closely with the Creativity editors.
Mr. Garfield's opinions on advertising, doled out in the weekly Ad Review, have challenged the industry, rankled creatives and rewarded great work. Ad Age will recount their effect -- and Bob Garfield will write his final Ad Review -- in Ad Age's April 5 issue.