Advertising.com, Magma Group, partner on wireless channel for college market

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Magma Group (www.magmagroup.com), a college marketing company, plans to use the AdBroadcast wireless advertising services of Advertising.com, a provider of precision Internet direct marketing, to assist advertisers in targeting individualized messages to college and university students nationwide. Magma Group will deploy its Team Magma network of over 6,000 student organizations to attract new users to Advertising.com's AdBroadcast, a marketing service that offers consumers payment for receiving targeted marketing messages on their wireless devices.

Copyright March 2000, Crain Communications Inc.

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