NEW YORK (AdAge.com) -- The Firm, in new print ads for Pony brand sneakers and apparel, takes up former baseball star Pete Rose's crusade to win entry to the Baseball Hall of Fame.
In one ad, Mr. Rose stands waist deep in thousands of baseballs, wearing a Pony shirt and a Pony cap and holding a baseball with the number 4,256 on it (the record number of hits he accumulated in his major league career).
Copy asks "Why isn't Pete Rose in the Hall of Fame?"
The ads were created in-house. Spending was not disclosed.
Major League Baseball accused Mr. Rose of gambling on games and banned him from baseball.