Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Israeli food marketer Elite orchestrated the first cooperative venture between Israeli and Jordanian production companies, a spot (l.) for its Pesek Zman chocolate bar. The commercial, via Shamluk Raban, Tel Aviv, broke Oct. 26, the day the peace agreement was signed. Meanwhile, Northern Ireland's peace plans prompted a $750,000 TV, print, radio and outdoor governmental campaign from McCann-Erickson, Belfast.
Most Popular
In this article: