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ADVERTISING'S PEACE DIVIDEND

Published on .

Israeli food marketer Elite orchestrated the first cooperative venture between Israeli and Jordanian production companies, a spot (l.) for its Pesek Zman chocolate bar. The commercial, via Shamluk Raban, Tel Aviv, broke Oct. 26, the day the peace agreement was signed. Meanwhile, Northern Ireland's peace plans prompted a $750,000 TV, print, radio and outdoor governmental campaign from McCann-Erickson, Belfast.
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