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ADVERTISING'S NEXT WAVE

Published on .

The world's top creative markets are indelibly associated with a few legendary names. In the U.K., John Hegarty, David Abbott and Tim Delaney continue to create ads as well as run the creative departments at the agencies bearing their names.

Spain and Barcelona agency Casadevall PedreĀ¤o & PRG are virtually synonymous. And if you've only heard of two creative people in Latin America, they are almost certain to be W/Brasil's Washington Olivetto and DM9's Nizan Guanaes in Brazil.

But they've all been around for a while. Here, Ad Age International looks at the rising young creative stars who are outstanding in their own markets but whose names-and fame-are just beginning to cross borders. They don't have their own agencies-at least not yet-but AAI found them creating ads for the Playtex Wonderbra in London, relaunching Pepsi in Brazil, encouraging Australians to eat more beef and crafting multicultural ads in soon-to-be-Chinese Hong Kong.

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