Spain and Barcelona agency Casadevall Pedre¤o & PRG are virtually synonymous. And if you've only heard of two creative people in Latin America, they are almost certain to be W/Brasil's Washington Olivetto and DM9's Nizan Guanaes in Brazil.
But they've all been around for a while. Here, Ad Age International looks at the rising young creative stars who are outstanding in their own markets but whose names-and fame-are just beginning to cross borders. They don't have their own agencies-at least not yet-but AAI found them creating ads for the Playtex Wonderbra in London, relaunching Pepsi in Brazil, encouraging Australians to eat more beef and crafting multicultural ads in soon-to-be-Chinese Hong Kong.