Advertising.com slashes 25 percent of work force

Published on .

Advertising.com, an ad mangement company based in Baltimore, is reducing its work force 25 percent by cutting 72 employees, a reduction the company says is a "proactive step" to allow it to achieve profitability much sooner than otherwise would be the case. "We were staffed at a level where the market was six months ago, not where it is today," said an Advertising.com spokesman. The staff restructuring, coupled with a second year of consistent revenue growth and more than $50 million in funding secured in 2000 from strategic partners, will help the company grow its market position, said the company in prepared statements.

Copyright January 2001, Crain Communications Inc.

In this article:
Most Popular