An Ongoing Special Report

ADVERTISING AT THE SUPER BOWL: THE FULL COVERAGE

News, Ad Prices, Historical Stats and Spots

Published on .


Bob Garfield Reviews the Super Bowl
A SUPER BOWL OF ADS TO FORGET
Hype, Grandiose Posturing and a Dearth of Great Work

NEWS STORIES
02.09.2004
PR FIRMS PRAISE JANET JACKSON BREAST STUNT
'It Raises The Bar For All of Us,' Says Executive

02.09.2004
MITSUBISHI'S TV/WEB AD STRATEGY A SUPER BOWL SUCCESS
Crashing Car Story Line Spans Two Mediums; Pulls High Online Traffic

02.09.2004
AN ADVERTISING SUPER BOWL OF NON-IDEAS
Sophomoric Humor Fails as Compelling Entertainment

02.03.2004
200,000 VOTE IN 30-MINUTE ONLINE SUPER BOWL AD POLL
CBS/AOL Streaming Commercials Viewed 4.6 Million Times in TV/Internet Tie-in

02.02.2004
FCC TO PROBE SUPER BOWL HALFTIME BREAST INCIDENT
NFL Announces MTV Unlikely to Produce Shows Again

01.29.2004
DODGE DOES GO-GO GIRL PROMO AT CIRCUS MAXIMUS
Adult Super Bowl Weekend Bash Mixes Marketers and Celebs

01.28.2004
SUPER BOWL ADS SCORE HIGHEST VIEWER-RETENTION RATES
New Study Details Power of 'Special Event' TV

01.19.2004
PIZZA HUT TO KICK OFF $50 MILLION AD PUSH ON SUPER BOWL
Jessica Simpson, Muppets to Star in Spot for New Pie

01.16.2004
SUPER BOWL A TOUCHDOWN FOR ERECTILE DYSFUNCTION DRUGS
Cialis, Levitra and Viagra All Take Ads

01.15.2004
CBS REJECTS ANTI-BUSH SUPER BOWL COMMERCIAL
Cites Network Policy Barring Issue Ads

01.13.2004
ANTI-BUSH AD CONTEST SUBMITS SUPER BOWL COMMERCIAL
Spot Produced By a Leo Burnett Creative Director on His Own Time

01.12.2004
SUPER BOWL AD PRICES SET NEW RECORD
$2.25 Million for a 30-Second Commercial

01.12.2004
LAS VEGAS AD CAMPAIGN IS SUPER BOWL END RUN
Out-of-Bowl Placements Thumb Nose at NFL

01.12.2004
GAMBLING WEB SITE NEW SPONSOR OF LINGERIE BOWL
PartyPoker.com Replaces Dodge Following Dealer Concerns

12.17.2003
DODGE DROPS SUPER BOWL 'LINGERIE BOWL' PLANS
Top Executive Cites Controversy as Reason for the Move

12.11.2003
TOP MARKETERS RETURN FOR SUPER BOWL SPONSORSHIPS
GM, Pepsi Help Viacom Fill 7 Hours of Programming

12.09.2003
AOL TO SPONSOR SUPER BOWL HALFTIME SHOW
Will Also Run Three Spots From Wieden During Game

12.08.2003
H&R BLOCK TAKES SUPER BOWL AD PACKAGE
Campbell Mithun 30-Second Spot Will Cost $2.35 Million

11.17.2003
NBC BETS POKER CAN TRUMP SUPER BOWL PRE-GAME SHOW
Readies Two-Hour 'World Poker Tour' Special for Bowl Day

10.16.2003
APPLE AND PEPSI ANNOUNCE DIGITAL SONG DEAL
100 Million Free Downloads to Be Offered in Super Bowl Promotion

09.22.2003
P&G HOLDS OWN SUPER BOWL ADVERTISING SUPER BOWL
Company Pits Internal Brands Against Each Other for $2.4 Million Game Ad


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..........> 2003
..........> 2002

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