Online Exclusive: Super Bowl Ad News

ADVERTISING AT THE SUPER BOWL: THE FULL COVERAGE

2005 News, Ad Prices, Historical Statistics and Spots

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NEWS STORIES
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02.14.2005
DEFENDING ANHEUSER-BUSCH'S 'APPLAUSE' SPOT

Super Bowl Ad Commentary by Hoag Levins
02.14.2005
WHY DID SUPER BOWL ADVERTISERS IGNORE WOMEN?

40% of the Audience Was Female but Ads Skewed Heavily Male
02.14.2005
CENSORSHIP WASN'T THE REASON FOR POOR SUPER BOWL ADS

Marketers Are Trying to Hard to Be Entertainers And It Shows
xxx 02.08.2005
FOX KILLED SECOND AIRING OF SUPER BOWL GODDADY AD

Controversy Generates Wide Play of Spot Elsewhere
xxx 02.07.2005
SUPER BOWL BLOG SURVEY RATES GODADDY AD A LOSER

Real-Time Consumer Research Finds Anheuser-Busch's Army Ad Best
xxx 02.04.2005
FOX BARS MILLER BEER SUPER BOWL ADS

Pre-Game Spots Attacked Anheuser-Busch Product
xxx 02.04.2005
SUPER BOWL PROGRAMMING STRATEGIES OF FOX COMPETITORS

Luring Viewers With Women's Movies, Rerun Marathons and Figure Skating
xxx 02.03.2005
LINCOLN PULLS CONTROVERSIAL SUPER BOWL AD

Spot Portrays Priest Lusting After Luxury Mark LT Truck
xxx 02.03.2005
SUPER BOWL TO GROUND CONTROL

Win a Ride Into Space With Volvo
xxx 02.03.2005
PEPSI'S SUPER BOWL AD STRATEGY: MUSIC AND CELEBRITIES

ITunes, Cindy Crawford and Sean Combs
xxx 02.02.2005
STUDY: SUPER BOWL HAS BECOME A NATIONAL HOLIDAY

And Its Main Event Is More About Advertising Than Football
xxx 02.02.2005
TEXAS INSTRUMENTS SUPER BOWL AD ENDS CAMPAIGN

Regional Strategy Promotes Arcane Technology Product
xxx 01.31.2005
IS A SUPER BOWL AD WORTH $80,000 A SECOND?

New Research Suggests It May Be
xxx 01.31.2005
BIG SCREEN TV SALES SCORE XXXIX TOUCHDOWN

1.4 Million New Sets to Be Purchased for Super Bowl
xxx 01.28.2005
CIALIS IS BACK IN THE SUPER BOWL

Competitors Viagra and Levitra Stay on Sideline
xxx 01.27.2005
SUPER BOWL ADS ARE A BIG DRAW FOR YOUNG VIEWERS

Poll Finds 25% Watch for the Spots; 20% Tune in for the Game
xxx 01.26.2005
ANHEUSER-BUSCH KILLS JANET JACKSON SPOOF AD

Marketer Will Not Run 'Wardrobe Malfunction' Super Bowl Spot
xxx 01.17.2005
MONSTER.COM OUT; CAREERBUILDER.COM IN THE SUPER BOWL

Newspaper-backed Site Continues to Gain on Monster
xxx 01.11.2005
WHITE HOUSE DRUG OFFICE TO SKIP SUPER BOWL

Drug Makers Also Keep Low Profile on Marketing's Biggest Stage
xxx 01.3.2005
INSIDE THE SUPER BOWL AD SCRAMBLE

Marketers Line Up to Pay Record $2.4 Million for 30-Second Spots
xxx 12.27.2004
VOLVO BUYS ITS FIRST-EVER SUPER BOWL AD

Third Quarter Spot Will Promote XC90 SUV
xxx 11.30.2004
LINCOLN RETURNS TO SUPER BOWL AFTER 10 YEARS

Buys Time for New Luxury Truck Commercial


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..........> 2004
..........> 2003
..........> 2002

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