TOP BEST-LIKED SPOT
Everyone, it seems, has a thing for the "Golden Girls." Or Betty White. And who wouldn't, as the actress stole the ad show, aka Super Bowl, with one perfectly timed line. See which other spots were most liked and most recalled this year.
|1||Snickers||Betty White and Abe Vigoda are tackled (:30)||Q1||211|
|2||Bud Light||Scientists think asteroid is hitting Earth (:30)||Q1||170|
|3||Doritos||Dog takes off shock collar and puts it on man (:30)||Q1||165|
|4||Budweiser||Town forms human bridge for delivery truck to drive over (:60)||Q2||163|
|5||Bud Light||Man builds house made of beer cans (:30)||Q1||162|
|6||Doritos||Young boy slaps mother's date (:30)||Q1||154|
|7||Budweiser||Clydesdale and calf race each other along fence (:60)||Q4||153|
|8||Denny's||Chickens scream at various locations including outer space (:30)||Q4||137|
|9||Doritos||Man at gym attacks other men with snack chips (:30)||Q4||136|
|10||Doritos||Man lays in casket full of snack chips (:30)||Q1||134|
TOP MOST-RECALLED SPOT
So is slapstick is a surefire way to boost your brand? Dorito's had four spots in the Super Bowl and all four were among the most-recalled of the game. But this spot was tops.
|1||Doritos||Man lays in casket full of snack chips (:30)||Q1||154|
|2||Doritos||Young boy slaps mother's date (:30)||Q1||149|
|3||Doritos||Dog takes off shock collar and puts it on man (:30)||Q1||147|
|4||Budweiser||Clydesdale and calf race each other along fence (:60)||Q4||146|
|5||Denny's||Chicken screams as woman blows out birthday candles (:15)||Q4||145|
|6||Bud Light||Survivors of plane crash party on deserted island (:45)||Q2||144|
|7||Snickers||Betty White and Abe Vigoda are tackled (:30)||Q1||143|
|8||Budweiser||Town forms human bridge for delivery truck to drive over (:60)||Q2||142|
|9||GoDaddy.com||Newscaster shows Danica Patrick "how hot is too hot" (:30)||Q4||141|
|10||Doritos||Man at gym attacks other men with snack chips (:30)||Q4||139|
The Likeability score is the percentage of viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing the Super Bowl, among those recalling the brand of the ad. These scores are then indexed against the average score for all Super Bowl ads (Likeability Index). 100 equals average. For example, with a Likeability Index of 211, the Snickers "Betty White" ad was more than twice as liked compared to the average Super Bowl spot.
The Recall score is the percentage of viewers who can Recall the brand of an ad they were exposed to during the normal course of viewing the Super Bowl. These scores are then indexed against the average score for all Super Bowl ads (Recall Index). 100 equals average. For example, with a Recall Index of 154, the Doritos "Casket" ad was 54% better-recalled than the average Super Bowl spot.
Notes: The above Top 10 lists are based on 13,728 surveys of Super Bowl viewers; 65 unique national creative executions (excluding Movie spots) during Q1-4 and Halftime were considered for the list.
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