Publicis took first place in the first quarter adjusted billings tally by Bear Stearns' Alexia Quadrani, followed by Omnicom and Interpublic. WPP scored first in Q1 reported wins but fell to fourth after Bear Stearns adjusted media-account billings to better correlate with expected revenue.
SEARCHING FOR STABILITY: The AdMarket 50 and the broader market both showed small improvement after a sour stretch running up to tax day. But it was a bumpy ride as gains April 21 gave way to a loss April 22, with surging oil prices and some disappointing first-quarter results to blame. For the week, 21 AdMarket stocks were up while 29 posted declines
The high point of the week was stunning results from Google, which showed strides in gobbling up share of online advertising dollars. News that French corporate raider Vincent Bollore is trying to eat up more seats on the Havas board sent that stock up. Meanwhile, The New York Times Co. and Washington Post Co. suffered under concern about ad revenue at metropolitan newspapers.
Advertising Age and Bloomberg's AdMarket 50 index of 50 top publicly traded marketer, agency and media companies for the week ended April 22 based on stock trading data supplied by Bloomberg financial news service. All comparisons are vs. closing prices April 15. Full data available on Bloomberg terminals under index BAAX.