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Publicis moved back into first place in July new business with its win of L'Oreal's European media from Interpublic, according to the billings tally by Bear Stearns' Alexia Quadrani. Omnicom fell to last place after losing Subway. Year to date, Publicis and Omnicom stayed in the top two spots.

AdMarket 50

Focus on: Sprint Nextel Corp. (S)

Newly merged Sprint Nextel this month appropriated an old ticker symbol-S, abandoned by Sears when Kmart bought it in March-for their wireless and wired telecom play. Sprint was started in the '70s by the Southern Pacific Railroad, the first of several owners. Nextel began in 1987 as Fleet Call, which cobbled together taxi dispatch frequencies. The $41 billion (revenue) merged company serves 44 million wireless subscribers. Sprint Nextel plans to spin off Sprint's local-phone division.

1. Currrent price/estimated '05 earnings per share. 2. Market cap plus debt minus cash. 3. Sprint in 2004. Excludes Nextel, which had net income of $3 billion on revenue of $13.4 billion.

Source: Bloomberg, company reports, Ad Age analysis

Last week's score

Stocks fell amid record $68-a-barrel oil prices and more talk of a housing-market peak. Dow Jones led the AdMarket on takeover speculation.

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX

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