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U.S. measured ad spending rose 5.4% in July, up from June's 4.6% and the third best month this year (behind May's 8% and January's 7.2%), according to data from TNS Media Intelligence. All media rose except spot TV, local radio and business-to-business. Summer's not prime time for advertising; July spending was about 12% below the average month's spending in the first half of the year.

AdMarket 50

Focus on: Walt Disney Co. (DIS)

Michael Eisner this month ended his 21-year reign at Walt Disney Co. with the stock near a 52-week low-and below where it stood in 1996. But he built a kingdom; Disney made more money in the first nine months of fiscal '05 ($2.3 billion) than it had in sales the year he arrived ($1.7 billion).

Price $23.39

52-week high/low $29.99/$22.90

Projected P/E1 18.2

Market cap $47.0 B

Enterprise value2 $58.7 B

9-month revenue3 $24.2 B

9-month net income3 $2.3 B

1. Currrent price/estimated '05 earnings per share. 2. Market cap plus debt minus cash. 3. 9 months ended July 2

Source: Bloomberg, company reports, Ad Age analysis

Last week's score

The AdMarket 50 hit an '05 low Oct. 12 on inflation woes, but good earnings helped stocks rebound. U of M's consumer confidence fell to a 13-year low.

AdMarket 50 1,426.65 -0.2%

DJ Wilshire 5000 11,835.61 -0.2%

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX


Johnson & Johnson $63.70 3.9%

IBM Corp. $82.35 2.3%

Wal-Mart Stores $45.04 2.3%

Digitas $10.37 1.5%

Sprint Nextel $23.59 0.6%


Ford Motor Co. $8.61 -6.7%

Primedia $3.75 -6.5%

Google $296.14 -5.4%

Sears Holdings $115.67 -4.0%

American Express Co. $47.95 -3.8%

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