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By Published on .


Omnicom stayed on top in new business for September with wins including Lowe's ( BBDO), Peugeot ( OMD) and Motorola (BBDO), according to the billings tally by Bear Stearns' Alexia Quadrani. Omnicom also took first place for the third quarter, closing in on Publicis for top score in year-to-date wins.

AdMarket 50

Focus on: Digitas (DTAS)

Talk about market timing: Digitas went public at $24 (and hit its all-time high of $40) March 14, 2000, four days after the Nasdaq peak. The interactive and direct shop bottomed at 88¢ in '01. It's faced client troubles: General Motors (21% of fee revenue) is struggling but spending more money with Digitas; Delta (5% of revenue) is in bankruptcy. But it's adding clients and growing. It expects '05 fee revenue of $338 million to $340 million (up 35%) and earnings per share of 41¢-43¢ ('04 diluted EPS was 39¢).

Price $10.66

52-week high/low $12.11/$8.05

Projected P/E1 22.5

Market cap $956 M

Enterprise value2 $773 M

Revenue3 $382 M

Net income3 $31 M

1. Current price/estimated '05 earnings per share. 2. Market cap plus debt minus cash. 3. 2004; revenue includes fee and pass-through revenue.

Source: Bloomberg, company reports, Ad Age analysis

Last week's score

Omnicom surged as Q3 profits jumped 11%; Primedia plunged after CEO Kelly Conlin exited and the company said it was mulling a breakup.

AdMarket 50 1,431.10 1.1%

DJ Wilshire 5000 11,947.36 1.3%

Winners Oct. 28 Change

Omnicom Group $84.27 8.1%

Catalina Marketing $26.05 7.0%

Google $358.17 5.4%

American Express $49.55 5.1%

Publicis Groupe $32.96 3.9%

Losers Oct. 28 Change

Primedia $2.06 -31.6%

Anheuser-Busch Cos. $40.57 -3.8%

General Motors $27.26 -3.5%

Sears Holdings $117.45 -3.5%

Clear Channel Comms. $29.88 -3.4%

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX

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