AdWatch

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Turnsignals

The AdMarket cut 3,700 U.S. jobs in September; agencies gave up half their '05 gains. Newspaper staffing (366,700) is down 32,500 since the end of recession and back to 1976 levels; peak was 457,100 in 1990.

AdMarket 50

Focus on: Knight Ridder (KRI)

Newspaper publisher Knight Ridder, based in the heart of Silicon Valley, last year pocketed $326 million on revenue of $3 billion-about even with a nearby media company's profits of $399 million on revenue of $3.2 billion. The neighbor, Google, is growing and has a market cap of $114 billion. Knight Ridder, like its industry, is struggling to find growth and control costs. It faces growing pressure from its top shareholder, Private Capital Management, to put itself on the auction block.

Price $62.87

52-week high/low $71.02/$52.42

Projected P/E1 17.9

Market cap $4.2 B

Enterprise value2 $6.2 B

Revenue3 $3.0 B

Net income3 $326.2 M

1. Currrent price/estimated '05 earnings per share. 2. Market cap plus debt minus cash. 3. 2004

Source: Bloomberg, company reports, Ad Age analysis

Last week's score

The AdMarket 50 rebounded to its highest point since September. General Motors fell to its lowest level since October 1992.

AdMarket 50 1,473.13 +1.5%

DJ Wilshire 5000 12,362.86 +1.2%

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX

Winners Nov. 11 Change

Univision Comms. $30.04 5.7%

Digitas $11.66 5.1%

Intel Corp. $25.13 4.8%

Walt Disney Co. $25.86 4.2%

Viacom $33.06 4.0%

Losers Nov. 11 Change

General Motors Corp. $24.48 -8.6%

Sears Holdings $114.80 -7.4%

Yum Brands $48.50 -7.0%

Interpublic Group $9.96 -6.5%

Ford Motor Co. $7.97 -3.9%

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