AdWatch

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Online spending will reach nearly $20 billion this holiday season, ComScore Networks estimates. Comparison-shopping sites drew 54.7 million visitors in October-more than visited Amazon.com (44.5 million).

AdMarket 50

Focus on: AT&T INC. (SBC; T)

AT&T Inc., created Nov. 18 with SBC Communications' $16 billion purchase of AT&T Corp., Dec. 1 adopts AT&T's "T" ticker-close to Qwest (Q), Sprint Nextel (S) and Verizon (VZ). AT&T was the No. 7 U.S. advertiser in 1984, when it spun off SBC and six other Baby Bells; it ranked No. 89 last year. SBC in '04 ranked fifth-and tops in telecom. AT&T shares were worth $11.88 on divestiture day, Jan. 1, 1984; each share converted into about $19 of SBC stock plus a special $1.30 AT&T dividend.

Price $24.68

52-week high/low $26.56/$21.75

Projected P/E1 15.0

Market cap $96.6 B

Enterprise value2 $119.4 B

Revenue3 $40.8 B

Net income3 $5.9 B

1. Currrent price/estimated '05 earnings per share. 2. Market cap plus debt minus cash. 3. 2004

Source: Bloomberg, company reports, Ad Age analysis

Last week's score

The AdMarket 50 moved close to a 2005 high and the Wilshire 5000 reached a four-year peak in trading the day before Thanksgiving.

AdMarket 50 1,501.64 +1.1%*

DJ Wilshire 5000 12,678.87 +1.5%*

Winners Nov. 23 Change

Digitas $12.61 11.3%

Google $422.86 5.7%

Intel Corp. $26.64 5.3%

American Express $52.40 5.0%

News Corp. $15.87 4.4%

Winners Nov. 23 Change

General Motors Corp. $23.52 -2.2%

WPP Group $48.58 -2.2%

Gannett Co. $61.61 -1.9%

Knight Ridder $61.34 -1.6%

Tribune Co. $32.18 -1.4%

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX *Note: Trading through Nov. 23.

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