AdWatch

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October's 0.6% growth in U.S. measured ad spending was the lowest comparable-period monthly gain since the ad recovery began in May 20021. Ten media gained; six media showed declines.

U.S. measured advertising spending

Medium Oct 2005 % chg Jan-Oct 2005 % chg

Network TV $2.390 9.7 $19.379 0.3

Spot TV 1.578 -26.3 13.890 -10.6

Cable TV networks 1.361 7.1 13.319 11.6

Spanish-language TV networks 0.277 22.4 2.487 8.9

Syndicated TV 0.384 11.7 3.462 6.8

Subtotal TV 5.990 -2.8 52.537 0.4

Consumer magazine 2.343 7.1 18.542 7.7

Sunday magazine 0.192 14.4 1.416 16.0

Local magazine 0.041 23.3 0.367 25.8

B-to-B magazine 0.454 -5.9 4.244 -2.5

Spanish-language magazine 0.014 -0.8 0.092 13.5

Subtotal magazine 3.043 5.5 24.661 6.5

National newspaper (WSJ,NYT,USA) 0.340 9.4 2.799 4.2

Local newspaper 2.285 -4.6 20.753 2.5

Spanish-language newspaper 0.033 -1.3 0.293 1.5

Subtotal newspaper 2.658 0.4 23.845 2.7

Network radio 0.107 6.3 0.838 -1.9

National spot radio NA NA 1.909 1.8

Local radio 0.645 -5.1 6.217 -0.2

Subtotal radio 0.751 -3.6 8.964 0.1

Internet 0.739 18.1 6.808 12.0

Outdoor NA NA 2.617 9.1

Total 13.181 0.6 119.432 2.9

Dollars in billions; % change vs. year-ago period; numbers rounded. Outdoor and national spot radio figures for October have not yet been reported. The year-to-date totals for those two media are January through September for both years. 1. Two earlier months had lower results because of anomalies: Aug. '05 spending fell 10% vs. Aug. '04, which got a big boost from the Olympics; Feb. '03, without a Super Bowl, rose 0.4% over Feb. '02, which had the benefit of both Olympics and a Super Bowl. Source: TNS Media Intelligence.

AdMarket 50

Focus on: General Motors Corp. (GM)

GM, the world's No. 1 automaker since it passed Ford in 1931, could drop to second in 2006 or '07 if Toyota keeps up momentum. GM stock has plunged 78% from its all-time peak in April '00; Toyota stock last week matched an all-time high. The market values GM at just $11.5 billion. That's below the combined market cap of car-parts retailers AutoZone and Advance Auto Parts-and less than Google's month-to-date market cap gain ($15 billion).

Price $20.37

52-week high/low $38.50/$18.33

Market cap $11.5 B

Total debt $278.2 B

Market share '65/'75/'051 49.9%/41.2/26.5

GM vehicles sold '05 in U.S.2 4.52 M

GM veh. sold '05 outside U.S.2 4.65 M

1. U.S. auto & light truck; '05 is for Jan.-Sept. 2. Full year '05.

Source: Bloomberg, company reports, Automotive News, Ad Age analysis

Last week's score

The AdMarket 50 came close to a 52-week high Jan. 11 before the surging market stumbled amid concerns about rising oil prices.

Admarket 50 1,493.9 -0.5%

DJ Wilshire 5000 12,944.53 +0.3%

Winners Jan. 13 Change

Walt Disney Co. $25.70 3.9%

Primedia $1.92 3.8%

News Corp. $17.09 3.5%

Sears Holdings $123.08 3.0%

Tribune Co. $31.61 2.3%

Losers Jan. 13 Change

Yahoo $39.90 -7.7%

CBS Corp. $25.53 -6.0%

Digitas $13.65 -4.8%

Dow Jones & Co. $37.73 -4.4%

Anheuser-Busch Cos. $42.65 -3.0%

Advertising Age and Bloomberg's AdMarket 50 tracks 50 top marketer, media and agency companies. Bloomberg symbol: BAAX

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