Last week's Ad Age looked at the share of each holding company's revenue that comes from its top client: Omnicom received 4% of its revenue from DaimlerChrysler and Interpublic Group generated 8% of its revenue from General Motors in '05; WPP relied on Ford Motor Co. for up to 8% of its '04 revenue. No. 4 Publicis received up to 10% of its '04 revenue from its top client, Procter & Gamble.
This chart looks at the flipside: The percentage of top clients' worldwide ad spending that ends up as fees and commissions at holding companies. About 8% of P&G ad spending ended up as revenue in 2004 at Publicis, which shares the account with WPP's Grey. Interpublic kept about 9% of GM global spending in '05; it splits the account with Publicis. About 14% of Ford's spending became WPP revenue in '04; Omnicom took in about 13% of DaimlerChrysler's '05 spending.
Focus on: agency stocks
Lehman Brothers ranked Interpublic Group least attractive among global agency stocks, grading it worst in 13 of 15 measures in a report card last month. How stocks scored in five of those measures:
Lehman Brothers Advertising Agency Stock Scorecard: Measure of most and least attractive stocks (1=best performer, 6=worst performer)
Last Week's Score
AdMarket 50 ended Q1 even with start of the year (1,461). IPG fell each day from the opening of its "Investor Day" March 27 to a new '06 low March 31.