Adwatch

By Published on .

TURN SIGNALS

Measured ad spending rose 5.2% in the first quarter, according to TNS Media Intelligence, slightly below its 5.5% forecast. Internet jumped 19.4%. Network TV, fueled by the Olympics, rose 12.3%. Procter & Gamble (+13.8%) took the top spot; General Motors (-1.9%) fell to No. 2; AT&T (+51% on rebranding work) was third. Foreign automakers (-2.6%) outspent Detroit (-11%).

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Focus on: SIRIUS SATELLITE RADIO (SIRI), XM SATELLITE RADIO (XMSR)

And the winner isn't satellite radio. Sirius has fallen 34% since Howard Stern came aboard Jan. 1; rival XM plunged 46%. Terrestrial radio giant Clear Channel slipped 1%; CBS, Stern's old home, is up 4%.1 In late May, Sirius rose after CBS and Stern settled a contract dispute, while XM slumped on a lower year-end subscriber forecast.

Last week's score

Tribune Co. jumped after it said it would buy back up to 25% of shares, sell assets and cut costs. GM slumped after it reported a 16% drop in May sales.

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