Aetna expected to shift branding acc't

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Aetna, with ad spending of $65 million, is expecting to shift its corporate branding account from Ammirati Puris Lintas, New York, executives said. Ammirati would retain media and some strategie work. McKinney & Silver, Raleigh, N.C., which handles the insurer's US Healthcare unit, is expected to benefit from the shift.

Copyright December 1998, Crain Communications Inc.

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