Aetna expected to shift branding acc't

Published on .

Aetna, with ad spending of $65 million, is expecting to shift its corporate branding account from Ammirati Puris Lintas, New York, executives said. Ammirati would retain media and some strategie work. McKinney & Silver, Raleigh, N.C., which handles the insurer's US Healthcare unit, is expected to benefit from the shift.

Copyright December 1998, Crain Communications Inc.

In this article:
Most Popular