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Aetna to reposition in new branding spots

Published on .

Aetna, Hartford, Conn. this Sunday launches a new corporate branding campaign from Ammirati Puris Lintas, New York. The campaign, Aetna's first repositioning in three years, features young and old couples reciting their wedding vows. Spending was not disclosed.

Copyright September 1998, Crain Communications Inc.

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