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AETNA TAPS GREY WORLDWIDE FOR $30 MILLION ACCOUNT

Published on .

(April 26, 2001) -- Aetna, the Hartford, Conn.-based U.S. health care company, tapped Grey Global Group's Grey Worldwide, New York, to handle its $25 miLlion to $30 million account. The decision was made following a review that included Havas Advertising's McKinney & Silver, Raleigh, N.C., in the final round. Previously, McKinney and Waylon Ad, St. Louis, handled Aetna's advertising. Grey's first work is slated to break in the fall. -- Laura Hughes

Copyright April 2001, Crain Communications Inc.

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