Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

(April 26, 2001) -- Aetna, the Hartford, Conn.-based U.S. health care company, tapped Grey Global Group's Grey Worldwide, New York, to handle its $25 miLlion to $30 million account. The decision was made following a review that included Havas Advertising's McKinney & Silver, Raleigh, N.C., in the final round. Previously, McKinney and Waylon Ad, St. Louis, handled Aetna's advertising. Grey's first work is slated to break in the fall. -- Laura Hughes

Copyright April 2001, Crain Communications Inc.

Most Popular
In this article: