Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AFL-CIO will test ads aimed at new workers

Published on .

The AFL-CIO will test advertising aimed at winning people to union activities in five cities in a campaign to be unveiled Monday. Spots from Bozell/Eskew explaining what unions do will complement aggressive field service efforts in the cities. The campaign, the first since the "Union Yes" campaign of a decade ago, is aimed at people joining the work force. The AFL-CIO would not say how much it was spending during the test.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: