The AFL-CIO will test advertising aimed at winning people to union activities in five cities in a campaign to be unveiled Monday. Spots from Bozell/Eskew explaining what unions do will complement aggressive field service efforts in the cities. The campaign, the first since the "Union Yes" campaign of a decade ago, is aimed at people joining the work force. The AFL-CIO would not say how much it was spending during the test.
Copyright August 1997, Crain Communications Inc.