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AFL-CIO will test ads aimed at new workers

Published on .

The AFL-CIO will test advertising aimed at winning people to union activities in five cities in a campaign to be unveiled Monday. Spots from Bozell/Eskew explaining what unions do will complement aggressive field service efforts in the cities. The campaign, the first since the "Union Yes" campaign of a decade ago, is aimed at people joining the work force. The AFL-CIO would not say how much it was spending during the test.

Copyright August 1997, Crain Communications Inc.

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