AFL SET TO HYPE ITS BIG GAME

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((Aug. 6, 2001) -- In its biggest campaign to date, the 15-year-old Arena Football League has launched a $2 million marketing campaign for its postseason games, culminating with its big showdown, Arena Bowl XV, which will air on ABC Aug. 19.

Under the theme of "Get It All," the AFL has been running TV, radio, print and Internet advertising through its media partners -- ABC, ESPN and TNN -- as well as buying outside media. The creative work was done in-house.

Starting tonight, a 30-second spot will air during the first preseason football game on ABC's Monday Night Football. Three other 30-second spots will air during three NFL preseason games on ESPN. Print ads will run in USA Today, ESPN the Magazine and The Sporting News. Internet banner ads will runn on CNNsi.com, ESPN.com and ESPNradio.com, along with sponsorship of a GameNight Poll on ESPN.com. -- Wayne Friedman

Copyright August 2001, Crain Communications Inc.

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