Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AFP, Chinese firm to launch Asian Internet sports service

Published on .

ANILA--French news agency Agence France-Presse (AFP) and the Hong Kong-based Internet firm china.com have signed a memorandum of understanding to launch a pan-Asian interactive sports service called AsiaSport.com.

The agreement covers all of Asia, and will be initially available in English and Chinese, extending to other Asian languages in its second stage. The service, which will provide coverage of local-level sports and major international events, will launch in the first quarter of 2000.

AFP will produce the news content for the Web site, while china.com will be responsible for sales and marketing, including Web design and support. The Chinese Internet company will also sell advertising space on the site.

Founded five years ago, china.com has some 400,000 subscribers to its three Internet sites -- China.com, HongKong.com, and Taiwan.com. It offers Internet advertising services to marketers in Southeast Asia, Greater China, Japan, South Korea, India and Australia through an alliance with Internet sales house 24/7 Media.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: