The TV show "Richard Simmons' Dream Maker" and American Family Publishers, Jersey City, N.J., signed an exclusive agreement for Richard Simmons and AFP spokesman Ed McMahon to award more than $12 million in sweepstakes prizes during the show's premiere season. The show, which started Sept. 20, will have two individual $1 million giveaways, one in October and one in December, and then in February, a $10 million prize will be awarded. AFP will promote the alliance through its direct mail packages, as well as print and broadcast advertising.
Copyright September 1999, Crain Communications Inc.
