OUT OF AFRICA: INDUSTRY EMERGES

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Central Africa's ad industry is still living in the shadow of its more famous neighbor, South Africa. But advertising in Tanzania, Kenya, Zimbabwe and Uganda is clearly coming into its own.

With liberalization of several central African economies and a relaxation of currency restrictions, these markets are fast attracting the attention of multinational marketers. And, as this campaign from Barker McCormac Advertising & Marketing, Harare, Zimbabwe, for Mazoe Crush orange drink shows, creative from the area is often highly sophisticated while maintaining a distinctly African touch.

This special feature on the region includes essential market facts, information on the major media, ad agencies and multinational marketers as well as current spending patterns, starting on Page I-10.

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