Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

African-American ads for Denny's

Published on .

Denny's Restaurants, Spartanburg, S.C., launched a $5 million TV, radio, direct mail and print campaign targeting African-Americans. Chisholm-Mingo Group, New York, handles. Using the tagline "Now doesn't that sound good?" the ads tout Denny's "good food and service and good prices," the agency said in a statement. Chisholm-Mingo won the account in December. Lowe & Partners/SMS, New York, handles creative for Denny's general market account.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: