Denny's Restaurants, Spartanburg, S.C., launched a $5 million TV, radio, direct mail and print campaign targeting African-Americans. Chisholm-Mingo Group, New York, handles. Using the tagline "Now doesn't that sound good?" the ads tout Denny's "good food and service and good prices," the agency said in a statement. Chisholm-Mingo won the account in December. Lowe
& Partners/SMS, New York, handles creative for Denny's general market account.
Copyright May 1997, Crain Communications Inc.