FOUR AGENCIES ADOPT INTERACTIVE TV TOOL

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(June 11, 2001) Four interactive agencies -- Agency.com, Beyond Z Interactive Media, KPE and Tribal DDB Worldwide -- have signed up to use the interactive event development tool of GoldPocket Interactive.

GoldPocket, Medford, Mass., is the maker of EM Composer, a tool set that creates interactive content for the company's EventMatrix interactive TV programming system. EventMatrix is designed to allow end-users to simultaneously interact with television content as well as each other.

The system connects users across interactive devices including PCs, digital set-top boxes, net-top boxes, game consoles and wireless devices. -- Adrienne Mand

Copyright June 2001, Crain Communications Inc.

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