Agencies bid for anti-tobacco account

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At least six agencies or agency consortiums submitted preliminary questionnaires to bid for American Legacy Foundation's $150 million to $225 million annual anti-tobacco advertising. The six include: Asher & Partners, Los Angeles, pitching with Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami, with Arnold Communications, Boston; Deutsch, New York; GSD&M, Austin, Texas; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, with a group that includes Smith & Harroff, Alexandria, Va.; and Richards Group, Dallas, with Western Initiative Media, West Hollywood, Calif., and others.

Copyright July 1999, Crain Communications Inc.

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