Agencies chase Reckitt in Germany

Published on .

Reckitt Benckiser, Mannheim, Germany, invited agencies to pitch for its consolidated media business in Germany, worth an estimated $35 million. Contenders include incumbents BMZ/FCA subsidiary More Media, which handles the Benckiser brands with $25 million in spending, and McCann-Erickson Worldwide's Universal media arm, which early this year won the $10 million Reckitt business from Carat. A third media agency is believed to be pitching. In the U.K., Reckitt Benckiser handed its entire $40 million media business to BMP Solutions.

Copyright May 2000, Crain Communications Inc.

In this article:
Most Popular