MORE AGENCIES JOIN RESPONSYS' ONLINE MARKETING PROGRAM

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(May 2, 2001) -- Internet direct marketing company Responsys, Palo Alto, Calif., announced that several agencies joined its Agency Partner Program, which enables them to develop interactive marketing campaigns while also learning how to execute permission-based online marketing programs for clients.

New partners include Havas Advertising's Brann Worldwide, WPP Group's Cohn & Wolfe, Converseon, DataPlus Millennium, Fullhouse Media, Gage, Snarx and Omincom Group-owned DDB's Tribal DDB.

In other news, Responsys expanded its customer data integration capabilities by launching Responsys Gateways, a suite of products that allows marketers to aggregate data from various sources in order to create targeted, customized online marketing campaigns. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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