Agencies rapped over new media

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E-commerce and women's TV were among the topics under discussion today at the Schroders/Variety Big Picture Media Conference in New York. Ad agencies were taken to task by Phil Guarascio, general manager and group VP-marketing and advertising for General Motors Corp. in North America. Mr. Guarascio said agencies were behind the eight-ball in new-media issues, including e-commerce. He was on a panel discussing the battle for ad dollars in the millennium. Meanwhile, Time Warner Chairman-CEO Gerald Levin told reporters it wouldn't be surprising if his company launched a cable network targeting women, given Time Warner's plethora of female-oriented publications. It was the first on-the-record confirmation by a Time Warner executive that the company is considering such a channel, discussions of which were revealed in Advertising Age.

Copyright March 1999, Crain Communications Inc.

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