Bristol-Myers Squibb Co. is conducting a review of its estimated $300 million media account with three agencies vying for the account: Bcom3 Group's MediaVest
, True North Communications' Pervasive Media and Interpublic Group of Cos.' Initiative Media North America, all New York. The size of the account, however, is likely to be affected by Bristol-Myers Squibb's ongoing efforts to find a buyer for its Clairol unit. A call to the marketer was not immediately returned.
Copyright February 2001, Crain Communications Inc.