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Agencies vie for Bristol-Myers acc't

Published on .

Bristol-Myers Squibb Co. is conducting a review of its estimated $300 million media account with three agencies vying for the account: Bcom3 Group's MediaVest, True North Communications' Pervasive Media and Interpublic Group of Cos.' Initiative Media North America, all New York. The size of the account, however, is likely to be affected by Bristol-Myers Squibb's ongoing efforts to find a buyer for its Clairol unit. A call to the marketer was not immediately returned.

Copyright February 2001, Crain Communications Inc.

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